What is Market Research and Why do you Need it?
Presented by GreatBlue Research
Title: What is Market Research and Why do you Need it?
Description: GreatBlue Research is a market research firm located in Glastonbury, CT specializing in helping companies answer their questions by better understanding their customers, target market/opportunities, employees, and more through the use of research and data. During this webinar, we will explain the benefits of market research, why it is important, and how it can provide valuable insights to drive your business decisions and strategy. GreatBlue Research's CEO, Michael Vigeant, will present examples of project types, various target audiences, and ways market research can be applicable to any organization. We will walk you through how we develop custom research projects to address your specific goals and challenges so you can take strategic action, develop and implement plans, and make changes where necessary to improve your operations.
Presenter Information: With well over two decades of experience in market research, President and Founder Michael J. Vigeant champions the collaborative, client-focused atmosphere of GreatBlue Research. A career forged in market research, Michael is a specialist in the design and implementation of a wide variety of quantitative and qualitative research methodologies including telephone, digital, journey mapping, mail, focus groups, and in-depth professional interviews. As the organization’s lead researcher, Vigeant brings a depth of knowledge and experience to each client project engagement, interpreting collected data into objective, actionable information permitting clients to make informed decisions. Vigeant has personally conducted over 500 focus groups within and across a diverse mix of industries, and is an engaged public speaker for insights on a multitude of market research topics.