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March 25th, Start-Up School #3: The Perfect Match: Finding Your Target Customers
Date and Time
Monday Mar 25, 2024
12:00 PM - 1:00 PM EDTMarch 25, 2024, 12:00pm EDT
Location
Online
Fees/Admission
Free
Contact Information
Steve Mahoney
Send EmailMarch 25th, Start-Up School #3: The P...Description
Lunch ‘n Learn Series for New Business Owners
Free Score Webinar Series
Owning your own business can be a very rewarding experience, but it is also very challenging. Many people either don’t know where to begin, or jump right in without knowing some of the keys to be successful. If this sounds familiar, then this workshop series is exactly what you need.
This Month's Module: Start-up School
Elevate Your Entrepreneurial Journey with Our Exclusive Webinar Series!
Dreaming of starting your own business? Join our highly informative and interactive series that covers crucial topics to help you succeed. From the germ of an idea to marketing, finance, and operations, this transformative journey will empower you with the knowledge and skills needed to thrive in the competitive market. Whether you're new to entrepreneurship or eager to take your venture to new heights, secure your spot today! All sessions conducted via Zoom. Pre-registration is required. Let's make your entrepreneurial dreams a reality!
P.S., You’ll get more out of it if you come to all six classes.
This session: The Perfect Match: Finding Your Target Customers
We’ve all seen a product or service and thought to ourselves “Who would buy that?!” Or a marketing campaign that fell flat because it wasn’t clear who the audience was. How can you avoid wasting precious start-up time and money, and maximize business success? By knowing your target audience. The better you understand, the more you can ensure your efforts are focused on those who truly value and benefit from what your company offers, leading to superior outcomes.
Believe it or not, narrowing your market can actually expand your reach. You might even dominate in your niche!
In this workshop we will discuss:
- What is a Target Market and Target Audience
- How do I determine who that is for my business
- How do I figure out how big my market is, and if it works for my business goals?
- What will I do with this information to further my business planning?
This module is a great follow-on to the prior session. Understanding your value proposition and unique differentiators will help you begin to understand who you need to target to sell your products and services. Don’t miss this valuable workshop. Register today.
Series Presenters:
Presenter: Elle Kowal, SCORE mentor
Elle is a certified mentor with SCORE who has over 20 years of experience leading global organizations of all sizes in the financial services and technology markets. Her career has focused on business and product strategy, marketing and product management. Most recently, Elle was Chief Operating Officer at MineralTree, a B2B fintech company that was acquired by a Fortune 100 company in 2021, and was named to the list of the Most Influential Women in Payments by PaymentSource. She has a passion for leading transformational change in companies and people to help them grow and meet their full potential.
Presenter: Kathleen Thompson, SCORE mentor
Kathleen Thompson is a professionally trained singer and public speaker. She gained experience leading through change and communicating in difficult situations with 7 mergers and acquisitions while working in finance and technology. Kathleen now writes and produces her own music. She’s been a Score volunteer for 5 years. Kathleen also coaches people to develop their story and voice so that what others hear is what they intended to say. Her unique blend of story crafting and voice techniques help you not only tell a better story, but also tell a story better. You can find her at https://kathleenannthompson.com/
Presenter: Steve Mahoney, SCORE mentor
Steve Mahoney is a certified mentor with SCORE Greater Hartford. He has over twenty years of experience in financial planning, budgeting, financial analysis, strategic planning, accounting
and auditing. He has experience with large and small organizations, working across multiple disciplines including Finance, Legal, HR, Communications, and Business Operations.
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